Looking around any urban environment, bespoke signs are a commonplace sight. There are used for many purposes, from wayfinding to customer information. It’s not unusual for bespoke signs to be used in these settings, but what sets a good sign apart from a great one?
Whether your project requires interior wayfinding signs or dramatic monolith signs to increase footfall, the thing that makes a difference in bespoke signs’ quality is its design. Although signage may only make up a small percentage of your building or advertising project (often only 0.1% of the total budget), getting the right sign for the job is of the utmost importance. This is where bespoke signs can come into their own, purely by the merit of their design. There are plenty of signage organisations out there who would be happy to receive that percentage of your budget to make your sign, but only the best will do, who are willing and able to work with you at every stage of your project to ensure your bespoke signs really look great.
Even before you start, your ideal signage company should have a track record of providing a wide range of fantastic bespoke signs, for a multitude of purposes. This means that they will have experienced sign engineers, who know the range of materials available for your new project, and to what purpose those materials can be put. But such knowledge is not enough to give you the best possible product; they also need great creativity to be able to work with you to incorporate the best design into your bespoke signs.
At this stage, bespoke sign making is all about communication and vision. How do you envisage your sign to look? Will it feature your brand logo? What impact do you want your sign to make? What branding publications are already in circulations, which have a timeless aesthetic, that you want to include in the design of your bespoke signs?
From here, it is a question of working with your signage company’s designers to come up with an amalgamation of all these elements, all the while listening to the advice that they give. Remember that they know the signage business better than you. Although you may have some ideas in your head what the finished sign might look like, remain flexible to go with their suggestions if need be. Bespoke signs are only truly bespoke if they feature elements of originality and flair—these characteristics will set your bespoke signs apart from the crowd, and draw visitors to enjoy viewing it.
Other things to consider beyond the materials is the illumination and other features that the sign company may offer advice on. With today’s modern technology, the sky’s the limit in terms of what great lighting may add to your bespoke signs. From LEDs which give long-lasting effective illumination at low cost, to the installation of touch screen displays to make your signs truly interactive. There are many possibilities that can give your bespoke signs the edge over the competition.
But what is the effect of investing in bespoke signs? Without doubt, it is going to be more expensive to erect an illuminated, lazer-etched, brushed aluminium, beautiful monolith sign, rather than just perhaps getting an engraved plaque or wooden sign. The investment betrays a great deal of subliminal information about your institution. By choosing to sweat the details of great signage, and go the extra mile, indicates the extent that you care about your individual customers or visitors. You are concerned about their levels of comfort, their ability to find their way in your business park or campus: essentially, their quality of life is important to you.
In addition, it shows a level of confidence in your brand identity and your organisation as a whole. Your eye-catching bespoke signs should be built to last for years, which means your company is going to last as well. For potential customers, this means that they can trust your organisation, and to make purchase agreements with confidence. If you believe and invest in your bespoke signs, you certainly believe in your personnel and your products or services. Find out more information about bespoke signs
Author: Andrew Durbin, Follow me on Google+
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